"The bottles are clever
and,
as
with all great art, are a brilliant inspiration for discussion on a
number of topics: How many brands are my kids exposed to and how young?
What kind of food
am I feeding my family? How young are my kids experimenting with
alcohol?"via
DadCamp
"Cette démarche
volontairement provocante invite à la réflexion sur un
certain nombre de sujets. Accompagnant ces photos d’un message de
responsabilisation en direction des parents, Anna Utopia Giordano les
invite à prendre conscience des dangers de l’alcool sur les enfants et
adolescents (notamment via l’exposition intra-utérine) mais aussi
au ciblage marketing dont ils font partie de plus en plus tôt." via AlcooClic
The author says: the bottles areNOT for sale, they are part of
an art exhibition. This is an art project to raise social awareness on
topics such as alcohol abuse by teens, alcohol abuse by
pregnant women, the disinterest of some parents towards their children
(abandoned for days between toys and video games), how far marketers
can go to gain the attention of their younger customers.
There are no commercial purposes. Always remember, please, the minimum
age for drinking alcohol in your country
(if you do not know, see this table) and drink responsibly.
